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We love using technology to create great products
We started out as a single product company and have evolved into an agency specialising in the hospitality sector. Below is a little more about each stage of our journey.
Bar Pass
We launched Bar Pass at the Aegon Championships in the summer of 2013. The tournament was a great success and from there we started working with a range of clients such as Ascot Racecourse, Greene King and Wembley Arena. The initial offering was an aggregating app that allowed users to select a venue near them and order and pay for a round of drinks. Working with such a wide variety of different companies we soon realised the name was too specific to bars and not relevant enough to a lot of the places we were partnered with so we decided to refresh the brand and refresh the app.
Sabre
In the summer of 2015 we rebranded Bar Pass to Sabre. Not only did we give the app a fresh new look but we took all the learnings from the previous year and added some great new features. We were a launch partner for Apple Pay and added some great new venues on board, like the thriving Small Batch Coffee in Brighton. The new direction has meant we have been able to work with a wider variety of venues looking to open up another sales channel.
BPL Digital
BPL Digital was founded alongside Bar Pass / Sabre and was born out of the conversations we were having with larger brands who felt there was a lack of an offering in their market. They all liked our technology but were looking for a more bespoke solution, both in terms of branding but also features. There was a desire to have a more all encompassing solution that would become the core of their digital offering. We have gone on to build custom apps for clients such as The Grind Group, Le Pain Quotidien, Burger and Lobster and many more.
Running our own product taught us the trials and tribulations of not only building the tech but making it work in the wild. Many agencies are guns for hire - they stick to the brief, build the product and deliver to the client without giving thought to what happens after that. We feel that once the product has been built, the journey has only just begun.
We like a challenge
In early 2016, we took this principle as far as we could and even set up our own restaurant. What better way to test the tech you are building than to use it yourself in a real environment. We went this far because we believe to make good products you need to be able to empathise with both the operator and the customer and nothing beats getting experience as both. We were open for two weeks, turned over £13,000 with a net profit of £2,500, which we donated to charity through our partner Raise Your Hands.
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