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Website Redesign and Relaunch
Overview
The Burger & Lobster website plays a central role in their global brand identity and the company felt their old website didn’t represent who they are. They wanted something that returned to the roots of the brand; they wanted to stress the quality, freshness and simplicity of the offering. Having worked with us on multiple occasions before they knew a 6 week pre-Christmas deadline wouldn’t be a problem!
KEY ISSUES WITH THE OLD SITE
1.
Incredibly slow to load and not a user friendly mobile experience
2.
Difficult to update and keep content relevant, which led to misinformation
3.
The design didn’t represent the brand and felt out of place with their new direction
Keep reading to see how we increased their traffic with our design.
Read More
“BPL Digital did an amazing job on a very tight timeline. We have worked with them on a number of projects now and they consistently deliver. I am incredibly happy with our new website”
WHAT WE DELIVERED
Fresh design that uses images instead of illustrations.
Location services used to give users the information they want from the first page.
Mobile specific design so all browsing habits are covered.
Custom made CMS so staff can control and update content and images easily.
Multi-language site with automatic translation based on system and browser settings.
KEY METRICS IMPROVEMENT
75%
Increase in sessions
33%
Increase in average session duration
38%
Increase in page views
Users are now getting to the content they want quicker, in less steps and engaging with it for longer.
NEW WEBSITE GALLERY
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