Goals
In January 2015 Jockey Club Catering requested a mobile ordering, payment and feedback solution for the Crabbie’s Grand National meeting commencing on 9th April 2015 until 11th April 2015
Streamline the ordering process for customers in two new stands and at four bars around the general admissions area
Additionally Aintree Racecourse wanted to present a forward thinking and service focused solution
Scope
The Grand National Fast Track app was available to all visitors across the three days of the meeting
Core functionality was to order and pay ahead for food/drinks and gather feedback from customers
BPL digital integrated location based marketing using beacons and geolocation technology through our partners Localz and in-depth feedback at the end of each transaction.
The App
Brand new custom design and functionality
iOS and Android
Designed to handle both In-Seat and Click & Collect
Designed for the simplest smoothest flow with ordering and feedback at its core
Image rich design, ease of use and placement of key products
Unique confirmation codes to identify orders
Desktop and Windows, Blackberry platforms alternative
88% of users said it improved their race day experience
Over 90% of users rated it 4 or 5 stars (out of 5)
#2 ranking in the UK App Store for Sports
GN Fast Track users spent £25+ each. An average spend 44% higher than traditional methods.
Customer Feedback
Bespoke customer surveys after each transaction
Customer email addresses to respond to any undesired feedback
Easily edit the questionnaires daily
Testimonial
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‘BPL digital were the one company who presented to us that fully understood and embraced what we wanted to do. We certainly wouldn’t look at using another provider in the future.’
Stephen Reed
Jockey Club Catering
General Manager Northwest
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