Shake Smart | BPL Digital

Increasing sales and decreasing costs.
Reaching the ultimate goal.

Overview

Shake Smart is a rapidly growing brand, serving healthy protein shakes and snacks for people on the go.

They were looking for a self-ordering kiosk system that fitted with their brand, was tailor made to the products they sell and was fully integrated with their till system. Having looked at off the shelf solutions they felt they didn’t have either the control over the design nor the functionality they needed with current market offerings, so employed BPL to design, build and implement a self-order kiosk system.

The system launched in July and has already been rolled out across the Shake Smart estate. At each store that the system has been put into, overall sales are up by over 20% and the maximum number of orders the store can process during peak times has increased by 58%.

GOALS

Increase throughput / capacity:

The Shake Smart sites see big sales peaks in the morning and again in the late afternoon. They wanted to increase their throughput at peaks times without having to increase the staff count for the whole day.

Simplify the ordering process:

The shakes that are served can be heavily customised with over 10,000 different combinations available. Most customers order the same product each time so they wanted people to be able to quickly order their usual without slowing down the operations behind the till.

Discovery:

The brand is focused on healthy convenience and part of that focus means offering a different shake for different occasions. They wanted a way for their customers to easily discover the perfect shake for their needs, be that post-exercise or a morning wake up call.

SEE WHAT WE DELIVERED

WHAT WE DELIVERED

Customers log into the app by entering their mobile number, making it as quick as possible to identify themselves without onerous passwords. This was in answer to one of the key KPIs - simplify the ordering process.

You can browse a full list of menu items, each with their own beautiful high-definition photography. If you don’t know what you want, you can follow a guided section that makes suggestions based on nutritional goals or taste preferences. Looking for something post-work out? Try the Organic Supershake. Feeling a little tired and need re-energising? Try the Green Tea Matcha.

Once you have selected your shake and customised the order, you send it to the tills in two taps. Each order a customer makes is saved to their profile so re-ordering the heavily customised order is just three taps away.

SEE THE RESULTS

THE RESULTS

20%

Increase in sales

The increase in sales has been driven by a combination of faster operations, less wait time for the customers and shorter queues as people are distributed across more ordering points.

25%

Saving on payroll

With less staff required to process orders at the till, cachiers have been relocated to other duties or in slower periods removed altogther, saving up to 25% on payroll.

58%

Increase in capacity

Previously the maximim order processing capacity was capped by the number of cashiers. Now with re-allocated staff making more shakes and more ordering points, maximum capacity has been increased by 58%.